SME

A recent report by the DTI highlighted that the greatest obstacle to the growth of SME’s (Small and Medium Enterprises) was the restraint on or reduction of the volume of sales. Beyond this, higher costs/lower profit, capacity constraints and the soaking up of managers’ time are the most frequently reported effects. How do SME’s move forward?

There has been a continuous emergence of new entrants in the SME market, many of which are highly competitive and extremely sophisticated in their approach to business, as a consequence of utilising the principles of CRM. As an SME you will be looking for a low cost CRM solution that suits your business model and IT structure instead of having to adapt to someone else’s view of what it should be. Sales need to be the first to respond to an enquiry as there is an opportunity for high rewards to the sales team that are responsive and manage leads effectively.

If the SME sector is to benefit from improved lead management and conversion rates, up/cross-selling opportunities and reduction in costs it will have to move away from ad-hoc sales processes and move rapidly towards CRM. As with many other sectors, SME’s are beginning to understand the necessary implementation of CRM and, as with other industries, it faces its own unique issues and challenges.

“Sawfish took the time to understand my business concept and the needs that I have. The system is configured to meet my needs both now and in the future. SalesFlow will provide me with a professional, reliable and efficient way of managing my customers.”
Catherine Johnson, Nomads Ltd

Find out more about how SalesFlow will work for you, see SalesFlow in Action or contact us now to talk to one of our sales consultants.