29th Mar 2007
Research by Sawfish Software has shown that improved sales-team productivity can increase the income generated by some of the highest-paid members of staff.
With commission-based incentives, the most successful sales reps in a company are often among the highest paid members of staff. However, research by Sawfish Software has shown that by installing sales-management software, the performance of every member of a sales team can improve.
Rather than being motivated solely by closing the deal, with the use of SalesFlow, Sawfish Software’s Customer Relationship Management solution, relationships between customers and sales reps have improved and in many instances this has led to repeated business.
Additionally, the tracking system within SalesFlow highlighted the percentage of sales leads which were not being followed up by sales reps, and at which stage of the sales cycle they were stalling. Effective use of the software reduced lost leads by more than 50%.
Steve Hull, chief executive of Sawfish Software, said: “We realised the customer relationship benefits of SalesFlow software by using it for our own sales team and watching sales reps building strong working relationships with their clients.
“Many companies suffer because leads are not followed up quickly and efficiently. With SalesFlow, managers have an instant snapshot of each and every sales lead. If there is a problem which is delaying the sales process, it is immediately brought to light.
“The research has shown that the system not only benefits managers, but sales reps too. By building better relationships with their clients, sales teams are increasingly hitting or even exceeding their sales targets.”