Not surprisingly companies are cautious of investing in technology, with Industry analysts reporting on the failure of CRM applications to deliver on their promises; causing many companies to lose out on large investments of both time and money. But what happens to the technology industry now?
The companies that will survive the fierce pace of today's relentless technological change and be the leaders that drive the industry to the next level, will be the ones that take the time to increase the business value of IT within the organisation by deploying best practices for effectively handling all sales enquiries and managing customers.
If the technology industry is to benefit from improved conversion rates and up/cross-selling opportunities it will have to structure its sales and business processes to react to the changes. As with many other industries, the technology sector understands the benefits of CRM and, as with other industries, it faces its own unique issues and challenges.