Marketing Director

One of the responsibilities of a Marketing Director (MD) or manager is to provide the business with a supply of leads for the sales team. One of the best ways of determining future activities is by determining what has happened in the past and what is happening now.

Too often what actually happens to a sales lead is a mystery to the MD, any hope of learning about the details of the success or the failure for future insight is wishful thinking.

SalesFlow follows and measures the lead at every stage providing marketing insight:

• Lead management - acquiring new customers is more costly than retaining existing customers this is a recognised fact for an MD. SalesFlow allows an MD to monitor leads generated from marketing spend and ensure they are managed to best practice.
• Are your campaigns a success - the management of incoming leads means that an MD can assess which campaigns have successfully attracted good prospects. SalesFlow will report on all captured data relating to the particular campaign and media used.
• Profiling and segmentation - analysing your customer and prospect base allows an MD to understand more accurately who the target audiences are and further which audiences attracted prospects and more importantly which convert to customers.
• Regular marketing reporting - successful marketers need accurate reports to be able to adapt to market changes and to report on activity to the board. Reporting in SalesFlow couldn’t be easier with the option of snapshot views, on the fly or customised reports.
• Pricing strategy - determining price is influenced by a number of variables, an MD is interested in what the market will bear. SalesFlow can allow enquiries to be concluded negatively and positively for a variety of reasons, one of these being the price factor.

Find out more about how SalesFlow will work for you, see SalesFlow in Action or contact us now to talk to one of our sales consultants.