Maximising Opportunities

An accurate record of all your sales leads that have reached a positive conclusion are a fantastic source for additional business whether cross-selling or up-selling. Relevant departments can be alerted to an opportunity at any time during a sale for further opportunities with a contact, benefiting from all the history already collected. Manage these potential opportunities with any customer that ever engages with your organisation at the present time and into the future.

SalesFlow for Maximising Opportunities

Up-selling / Cross-selling

Cross-selling and up-selling are two of the best ways to develop your customer base and increase your average customer value. Customer data that would help identify good candidates for cross-sell and up-sell are often scattered throughout the company, making it impossible to get a clear view of customer preferences and customer behaviour. Effective cross-selling, for instance, depends on detailed information about the person or company — information that few companies can bring together fast enough to take advantage of the opportunity it provides. Many cross-sell and up-sell opportunities are lost by companies who, while they represent an essential sales channel, lack a complete view of their customers.

To understand what products your customer may be in the market for, you need to know more about them. To do this you need to understand:

  • Demographics such as turnover, number of employees etc
  • Product history
  • Responses to previous campaigns/offers
  • When would be an appropriate time for up/cross selling
  • Who needs to contact if not original sales

Only by understanding more about your customers can you hope to target them with the right product proposition at the right time.

SalesFlow for Maximising Opportunities

What are the benefits of Up-Selling/Cross-Selling?

The benefits of up-selling and cross-selling cut across wide spectrums of your business. Such benefits include:

  • Little or no extra work to sell additional products at the time of original sale.
  • Customer trust because of past and present service.
  • Easy access to customers' specific wants and needs.
  • No expenses of advertising or other costs of getting a customer.
  • Higher sales per customer without additional expenses.
  • Employees are more satisfied because they can see direct results of their work.

SalesFlow for Maximising Opportunities

If a company has a need for Up-Selling/Cross-Selling, what should they do?

Contact Sawfish Software and ask for more details about how SalesFlow can help. It is important for us to consult with you to gain an understanding of your market and your sales cycle we can then help develop a sales plan designed to achieve your desired results.

Your no obligation customised demo!

We are confident that we can easily customise SalesFlow to help you manage your leads and deliver immediate benefits to you and your company. For the sales results you need today contact us now to speak to one of our sales consultants or for your free customised demonstration.